The email & retention library
Email that earns its keep.
Articles, a podcast, and screen-shares on the flows, campaigns, and SMS that turn the audience you already paid for into revenue. Written from real client work — no fluff, no vanity metrics.
Looking for Email Science the agency?
Email Science is now ODDHouse.
The done-for-you work — email, SMS, and lifecycle programs — moved with it. Same team, same playbooks, more hands on your account.
ODDHOUSE · RETENTION AGENCYLatest
Fresh from the desk.
The newest article, episode, and teardown — pulled in automatically as you publish.
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The welcome flow that pays for itself
Where most stores leave money at step two, and the three-email fix that recovers it.
6 min read
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Ep. 12 — Deliverability isn't luck
Why good campaigns still land in spam, and the boring habits that keep you in the inbox.
Listen · 34 min
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Building a quiz funnel in Klaviyo
A screen-share teardown, from a blank canvas to a live, segmenting flow.
Watch · 18 min
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Find what you need.
Free guide
The 5-flow starter kit.
The five automations every store should have running, with the copy, triggers, and timing I set up for clients. Straight to your inbox.
Listen
The podcast.
Short, practical episodes on making email and SMS actually earn. New episodes every other week.
The PodcastEmail
Science
Watch
Teardowns and screen-shares.
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A welcome flow, built live in Klaviyo
18 min
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Reading a campaign report the right way
12 min
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Fixing an abandoned-cart flow that stalled
15 min
About
Hi, I'm Kat.
I've spent years building the email and SMS programs behind DTC and B2B brands. Email Science is where I write it all down — the thinking, the flows, and what actually moved revenue.
When you'd rather have it done for you, that's ODDHouse — my retention agency. Same playbooks, run end to end.
Work with me
Want this done for you?
ODDHouse is the agency arm. The same approach you read here, built and run by my team — honest about the numbers, and able to prove what it does.